When surfing the web, your activity on unsecured HTTP connections can be seen by anyone on the same network such as those you share Internet access with on a home or workplace network. However, if you’re on an unsecured public network then this activity can be seen by anyone and can make you more susceptible to scammers or cyber attackers. With HTTPS, you’ll ensure that all activity remains private and confidential, whilst heightening security and reducing your vulnerability at the same time.
Running your site on HTTPS speaks volumes to potential customers since it’s not only clear that you’re engaged in protecting the security of any customer data inputted into your website, but it authenticates the site to confirm its the site they intended to visit. Whether it’s credit card details, home addresses, or contact information; it’s crucial that you take preventative measures to ensure your site is secure on all fronts. As such, making the SwitchToHTTPS should be a no-brainer as it’s not only there to protect your customers, but also to protect your business too!